Marketing Cathy Yen Marketing Cathy Yen

Do What You Are Best At

Know your point of differentiation - what makes you special in the market because you do it better than anyone else? Once you name it, focus your energies on doing more of it.

Read More
Marketing Cathy Yen Marketing Cathy Yen

Idea vs Algorithm

The business of sharing an idea can easily get caught up in the mechanics of sharing the idea online. There’s a real tension between developing an idea and reverse-engineering one to meet the algorithms preferences.

Read More
Cathy Yen Cathy Yen

Ai-Ai, Captain

I asked AI to give me some recommendations for creating consistent, differentiated blog posts. I got some interesting results.

Read More