BLOG POSTS ABOUT MARKETING, COMMUNICATIONS AND BRANDING

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“Smallest Viable Market”
Marketing
“Smallest Viable Market”
Marketing

Seth Godin's "smallest viable market" is good advice, especially when you are feeling overwhelmed about your market reach.

Marketing
Honor the Rituals
Marketing, Nonprofit Management, Community, Culture
Honor the Rituals
Marketing, Nonprofit Management, Community, Culture

Rituals are reminders to celebrate the milestones that bring joy to you and your community.

Marketing, Nonprofit Management, Community, Culture
Matrix Time, PART 1
Products, Marketing, Revenue
Matrix Time, PART 1
Products, Marketing, Revenue

The “matrix” is a common tool for comparing business strategies when there are two key drivers determining success.

Products, Marketing, Revenue