This 2x2 business strategy matrix challenges you to assign tasks to team members (and yourself) based on what they like to do and what they are good at doing.

The “matrix” is a common tool for comparing business strategies when there are two key drivers determining success.

Finance is complicated. What starts as a simple checkbook, quickly turns into an entire support function with multiple steps and areas of expertise. 

Setting up a nonprofit requires registration with (and approval from) quite a few distinct government agencies. Best to get it right from the beginning.

The IRS requires that you split your expenses into programming, fundraising and management. And so do your donors.

Leaving a job - or letting an employee go - is a complicated process. Know your rights and, as an employer, set yourself up for success.

Be careful publicizing a message meant for only one group of your stakeholders. You have one brand and one platform that is out there for all to see.

Always have your elevator pitch ready. Opportunities to introduce your business often are unexpected - and quick!! Can you present a compelling case in two minutes or less?

Getting branding right starts with something very simple: know yourself. Lean into the authenticity that makes you, and your business, a unique, compelling proposition. The best you can be starts with what’s already inside.